Interview with Mélissa Vaillancourt, Founder of LoveSupShop
Today, we have the pleasure of interviewing Mélissa Vaillancourt, founder of LoveSupShop, a company that embodies her passion for Stand-Up Paddleboarding (SUP) and yoga. Mélissa shares with us the beginnings of her journey and her unforgettable moments on the water.
1. Where did your passion for SUP come from, and what inspired you to start Love Sup Shop?
It was love at first sight! The first time I got on a SUP, I was instantly hooked. At the time, I was working in communications and as a journalist for several Quebec media outlets. I had been asked to write an article about a new sport gaining popularity in Quebec: SUP.
As soon as I stood up on the board, I fell in love with the experience. Meanwhile, I was already teaching yoga, so it quickly became obvious to me to combine these two passions. I completed training to teach SUP yoga and was fortunate enough to share this practice in various places. As a mother of three and living near the water in Châteauguay, it felt natural to start offering classes right in front of my house. In 2017, I founded Love Sup Shop with the mission to share my love for SUP yoga and to build a community around it. It’s also a way to showcase the beautiful surroundings I live in.
2. Can you share a memorable moment on the water, whether it was an adventure or a moment of serenity?
One magical memory that comes to mind is from the last full moon of August. We were a group of ten on the water, and a land breeze pushed us further offshore. The sunset was already breathtaking, but what truly amazed me was what happened next. As we paddled back, we watched the moon rise—huge and pink—right in front of us. We paddled straight toward it. It was an awe-inspiring moment, one that moves you to tears.
3. If you could design your perfect swimsuit for Love Sup Shop, what would it look like?
In fact, it already exists! The Enzo top, both sporty and athletic, paired with the Bradley bottom, which offers full coverage, is my perfect set. This combo gives me all the comfort and functionality I need for activities like SUP yoga, where freedom of movement and support are key. I’ve found the perfect balance between style and performance.
4. What advice would you give someone trying SUP yoga for the first time?
Don’t be afraid to fall in the water! SUP yoga is all about connecting deeply with the water element. Dare to try the poses, even if it means you might fall. Falling is an opportunity to reconnect with nature and get back up with a smile. Each fall is a step in learning and part of the joy of this discipline.
5. What would be your dream destination for paddleboarding?
My dream destination would be somewhere in Indonesia, specifically the Gili Islands, or the Philippines. I love the turquoise, crystal-clear waters in these regions. It would be the perfect place not only to paddle but also to explore the underwater world by snorkeling. There’s something unique about being so close to nature in these paradise locations.
Love Sup Shop is much more than just a business; it’s a space for sharing and connecting with nature. Whether you're looking to try SUP yoga for the sport or the serenity, Mélissa warmly welcomes you to experience this unforgettable journey.