Tru Earth eco-strips – The ultimate eco-friendly solution for your swimwear

Laurence Savoie —

Swimwear can be a tricky thing to care for. Whether you're lounging poolside or catching waves at the beach, keeping your swimsuit in top condition is essential. But traditional laundry detergents can be harsh on delicate fabrics and harmful to the environment. Enter Tru Earth Eco-Strips, the game-changing, eco-friendly way to wash your swimwear while caring for both your skin and the planet.

Why choose Tru Earth eco-strips for your swimwear?

  1. Gentle on your skin, gentle on your swimwear
    Tru Earth Eco-Strips are hypoallergenic and free from harsh chemicals, making them ideal for those with sensitive skin. The formula is free from parabens, phosphates, added dyes, and chlorine, ensuring that your swimwear stays vibrant and retains its soft, stretchy texture, wash after wash.

  2. Sustainable & plastic-free
    With a growing focus on reducing plastic waste, Tru Earth delivers a solution that’s not just good for your clothes but also good for the planet. The plastic-free, recyclable packaging helps reduce single-use plastics, contributing to cleaner oceans and waterways. This is especially important when it comes to swimwear care, as most swimsuits spend a lot of time near water.

  3. Vegan and cruelty-Free
    Tru Earth Eco-Strips are vegan and cruelty-free, so you can rest assured knowing no animal-derived ingredients are used, and no animals were harmed during product testing.

  4. Ultra-concentrated and mess-Free
    Each strip is ultra-concentrated, meaning a small amount goes a long way. It’s the perfect amount for a single load of laundry, including washing your delicate swimwear. No more waste or overuse of detergent. Plus, they’re completely mess-free, so you won’t have to deal with sticky liquid or powder spilling everywhere.

  5. Perfect for travel
    If you're someone who loves to travel, whether it’s for a beach vacation or a poolside getaway, Tru Earth Eco-Strips are a lightweight, portable laundry solution. They’re compact and easy to pack—no bulky detergent bottles to carry. Simply tear a strip in half, and you’re ready to clean your swimwear, wherever you go.

How to wash your bathing suit with Tru Earth eco-strips

Washing your swimwear with Tru Earth Eco-Strips is a simple, straightforward process that doesn’t require any special skills or extra equipment. Here’s a quick step-by-step guide to keep your suits in pristine condition:

  1. Detach a Strip and Split in Half
    Each Eco-Strip is pre-measured, so you can easily tear one strip in half, especially for smaller loads or if you’re only washing a couple of swimsuits.

  2. Place the Strip in Cold Water
    Add the Eco-Strip to a sink or bucket filled with cold water (the key to preserving the elasticity and fabric of your swimwear). The strip will dissolve quickly, releasing the detergent into the water.

  3. Add Your Bathing Suits and Gently Wash
    Drop your bathing suits into the water and gently agitate them. Let them soak for a few minutes, then use your hands to lightly scrub and clean the fabric. Avoid wringing or twisting to preserve the shape of your suit.

  4. Rinse and Dry
    After washing, simply rinse the suits thoroughly with cool water, then lay them flat to air dry. Avoid hanging them in direct sunlight for long periods, as this can affect the color and fabric.

Ready to make the switch to a more sustainable laundry routine? Tru Earth Eco-Strips offer a cleaner, greener, and simpler way to care for your swimwear—and everything else in your laundry pile.

Available in 32-strip or 64-strip packs.